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Private Label

Private Label - Make your own Brand!

What is Private Label?

Private label products are provided by one company for offer under another company’s brand. More and more business are moving away from national brands and are offering their customers are less expensive, but high quality alternative through private labelling. Private labels have overcome the reputation of low-cost imitations of branded products and are used now to provide credibility and continuity in the eyes of today’s consumer. 

Private labeling is one of the most effective ways to make your products stand out from the millions of others listed for sale online. Creating a private label product can give you more control over production, pricing, branding, and profitability. It has become a very popular business model for sellers on online marketplaces such as eBay, Amazon, and Etsy. Need some more reasons to try private labelling? Here are our 5 main benefits:

  • Brand Loyalty- Private labelling allows you to create your own image and marketing identity which then promotes stronger customer recognition and loyalty.
  • Control- When you sell our products under your brand, you can make the rules when it comes to pricing, distribution and marketing.
  • Custom Tailored- Colors, logos and other artwork can be customized to suit your needs.
  • Lower price means higher margin- With private labelling, you are paying less for a high quality product vs. a national brand which means your margins will be higher.
  • Exclusivity- Private label products are only available from you! Your customers will be back to buy more as they cannot get the product anywhere else.

Private Label and Brand Design

Brand Imagery

When it comes to establishing a brand, imagery and vision are vital. Here at Brasseel, we help you bring your visions to life. Our full staff of label and graphic designers can help you develop the perfect aesthetic and labelling for your brand, and we’ll help with every element of the process.

At Brasseel, we know brand building. Our comprehensive, step-by-step process builds your brand from the ground up, establishing a strong foundation so that your brand will have the necessary staying power for success.

Your Vision with Our Help

Whatever your desire or dream, we can help make it a reality. Our graphic design and branding team can work with you to help you achieve the perfect label, logo, and look for your new brand. Just describe your vision to us and we will work together throughout every step of the process until your desired result is achieved. If you prefer, our talented staff can create for you and work around your feedback. Just let us know what you’d like – we’re here to help! We’re always focused on ensuring the following:

  • Brand Satisfaction
  • Customer Satisfaction
  • Strong Service, Attention to Detail
  • Achieving Established Goals


Your Brand, Your Packaging

We understand that packaging is one of the most important elements of marketing and sales. That’s why we offer a full range of customization options for your products. Whether it be bubble bags, custom molds, or more, we ensure that your product gets packaged exactly the way that you want. This way, your product and your brand are as attractive as possible to potential consumers.

Customization Options Galore

Every step of the packaging process here at Brasseel is fully customizable and modular. Just tell us how you’d like your product to be packaged, styled, and presented, and we take care of the rest. It’s our job to make sure your customers are greeted with the most attractive presentation possible.

World-Class Packaging

Not only do we at Brasseel ensure that your product packaging is tailored to your exact specifications, we does so in the safest, most efficient way possible. We undergo a number of precautions and practices in order to keep both our facility and the packaging you will receive completely safe, as well as made on the most efficient level possible.

Why Choose Us

Brasseel is a private label manufacturer that provides companies and small businesses with the ability to place their own private label on our products. With a wide-range of bath, kitchen and home improvement products available, we offer vast possibilities for prospective entrepreneurs who are interested in crafting a brand of their own. Our experience, in-depth knowledge of our product categories, manufacturing capabilities, and high-quality products can provide an ambitious and willing client all that they need in order to build the brand of their dreams. As a full-service private labelling provider, we offer graphic design and custom labelling services – we’re ready to facilitate your branding efforts from A to Z.